Star Group has bagged the rights to broadcast cricket matches to be held in India for the next six years, the BCCI announced on Monday. Indian Cricket Board has confirmed that the Star will pay Rs. 3851 crore for 96 matches to be played from July 2012 to March 2018. This also includes internet rights and domestic cricket.
Proportion to the new deal every India match will be worth Rs. 40 Crore, which is Rs. 7.75 Crore more than what Nimbus was paying.
BCCI’s marketing committee set the price for category A games at Rs 31.25 crores per match (approx $6.1 million) plus Rs 1 crore (approx $0.2 million) while category B games were set at Rs 34 crores (approx $6.67 million) plus Rs 1 crore. The contract with Nimbus had a base price of Rs 31.25 crores (approx $6.1 million) per game for each of the three formats purely for the broadcast rights.
The board did attempt to sell the internet rights separately last year, but the tender found no takers at the initial base price of Rs 3 crores (approx $0.6 million) or its subsequently reduced price of Rs 2 crores (approx $0.4 million).
Other companies believed to have submitted bids were Multi-Screen Media (Sony) Bennett Coleman, and a consortium involving TV-18 and Reliance.
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